media & events

In-School

• Secure digital infrastructure with discrete dashboards and access for teachers, students and artist-ambassadors
• Includes unique, innovative digital tools tied to multiple sort, search and create options
• Connects educational materials and tools with
  • Extensive primary resources, key worded and chronologically tied to The American Road
  • Over 60, 000 local volunteer opportunities nationwide – on the ground and online
  • Mentoring and youth leadership opportunities that are safe and interesting
• Provides direct access to our partners’ educational materials related to The American Road
• Provides easy navigation and heuristic search of all linked resources and tools
• Provides easy navigation and heuristic search of all linked resources and tools
• Facilitates teacher training, student assessment, and customized instruction

In Community

• Facilitates real-time connections between parents, students, teachers & community
• Provides secure access through Secure Educational Hub
• Offers monitored celebrity-involved chats and instructional activities
• Recognizes youth community service
• Regional and national events Special Digital Promotions, Creative Contests and Exclusive Content
• Regional and national events link to Corporate sponsor promotions

• Connects in-class themes and activities with over 60,000 volunteer community opportunities
• Deepens learning
• Empowers young people to build their experience as legacy-bearers of our democracy
• Creates real impact and benefit to communities across the country
• Develops an ethos of service
• Provides opportunities for recognition of youth community service

• Ties partner resources and educational materials directly to The American Road
• Simplifies use for discovery and access by teachers and students nationwide
• Amplifies distribution and training opportunities for partners
• Reaches wide audience of professional educators through two National Educational Conferences
• Participation in partners’ national and regional conventions and conferences
• Reviewed by partners to ensure accuracy, quality and collaborative use

• Fictional road trip with teen protagonists on a music-driven interactive adventure to Anyplace and Anytime in America
• Narrative supplemented by online audience through interactive features
• Original trips of 4-5 minutes duration
• First-ever hour-long episodes assembled by the audience and aired on OTT Network
• Celebrity guests join series’ stars with songs and music as acoustic clues for the road map and humor as the fuel
• Fun-filled episodes support educational themes and community engagement content
• Contests and promotions reward participation

• Annual National Civics Festival Around July 4th
  • Weekend long, music-filled celebrations of community engagement, volunteerism and service
  • Musical performances by top artists
  • Streamed content
  • Booths featuring activities, demonstrations, information, food and merchandise
  • National media and promotional support
• Two Star-Studded Stadium Events with TV/Streamed Specials
  • Landmark events hosted by entertainment and cultural icons
  • Two-hour Appointment TV/Streaming specials around July 4th
  • Stand-alone entertainment supports educational themes
  • First event celebrates the Voice of one/Voices of many
  • Second event celebrates 250th Anniversary of the United States
  • National media and promotional support